Breakfast Racing Team
I founded a bike racing team in 2021.
In 2024, Breakfast Racing Team was made up of 54 bike racers who identify as women, transgender, gender-nonconforming, or non-binary in the greater Seattle area. Breakfast is a 501C7 Non-Profit within the state of Washington.
My Role
As Founder & Creative Director, I led the team and its socials with an emphasis on Art Direction and community engagement.
Designed & maintained team brand and its growth over 5 years time
Crafted IG social posts from scratch
Designed all team racing garments, water bottles, team tent
Designed hard goods for fundraising — supporter t-shirts, socks
Crafted a sub-brand for the Racer Support Fund to enable the team to fundraise and give back to the community.
Photography pictured: Blake Dahlin, Tory Hernandez, Steve Everist
Type of Work
Branding & Logo Design
Creative Direction
Garment Design
Social Engagement
2022 Kit
Moodboard for Eliel Company
Chosen Concept
2023 Kit
Kit Proposal for Sportful
Syrup-y swirls
No direct reference to breakfast foods
Hi-Vis logo using key lime overlayed on pattern
Emphasis on swirls and deliberate color blocking
Deep burgundy is primary color
Sunset vibes
Winning Concept
Merch
Bottles and supporter t-shirts were in collaboration with Seattle-based designer Lauren Lo.
Social
Racer Support Fund
The Breakfast Racer Support Fund offers monetary support to women trans femme and nonbinary bike racers within the broader PNW.
By submitting a request for funding, racers can ask for money for race registration, various memberships & fees, and transportation.
Since Breakfast RSF was mainly a social media effort when it launched, I designed a sub-brand for the fund to make it stand out as hard goods (spoke cards, postcards, and posters at bike shops).
Boston Harbor Circuit Race
Breakfast put on their very first road race in 2024, lovingly named Breakfast at Boston Harbor.
The race needed a lot of social media attention to garner attendance, so a sub-brand was made to advertise!
